Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
When Moat was founded in 2010, viewability was just starting to become a big issue. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic. Does it matter if you can see or hear it all?” Get a clue.
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