Industrial Marketing Today

MAY 11, 2010

Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

B2B Digital Marketer

OCTOBER 5, 2020

15:15 – The B2B buying cycle. And so, uh, did that for 10 years, uh, had the opportunity to sell that agency, which was a B2B focused agency and, uh, 2010, and went to work for the company that bought our agency and really discovered while I was there, Jim, that I just loved B2B. Timestamps/Outline. Who are we trying to reach?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52