The Rise of the Content Marketer « The Effective Marketer
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.
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