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FEBRUARY 4, 2010 [2010, Buying Cycle] Mapping marketing content across the buying cycle and personas
Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. One of the key principals he shared was the process of mapping content to the way your customers buy. clickpredictions2010 by Click Documents, sponsored by Marketo. One of the things I did at Aplicor was develop buyer personas, map the buying process, industry, and other factors. Over that grid we wrote down the questions and concerns that particular buyer, in that particular stage of the buying process, etc. This enabled us to create a grid.
| | FEARLESS COMPETITOR
JULY 21, 2010 [2010, Buying Cycle] Mapping marketing content across the buying cycle and personas (via )
Event we did with Marketo on mapping content across the buying cycle. Today Find New Customers hosted a webinar today featuring Jon Miller, VP, Marketing at Marketo. One of the key principals he shared was the process of mapping content to the way your customers buy. Here's an excellent ebook from www.junta42.com clickpredictions2010 by Click Documents, sponsored by Marketo. Jon shared his "secret sauce" for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers. One of the … Read More.
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[2010, Buying Cycle] B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap
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[2010, Buying Cycle] Brand and Demand Convergence Required
JULY 28, 2011 | ONPATH
[2010, Buying Cycle] Close the Gap to Close More Sales
MAY 9, 2011 | THE EFFECTIVE MARKETER
[2010, Buying Cycle] The Rise of the Content Marketer « The Effective Marketer
DECEMBER 20, 2010 | MODERN B2B MARKETING
[2010, Buying Cycle] 7 Ways to Generate More Sales Revenue with Marketing Automation
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[2010, Buying Cycle] Do you need a Chief Revenue Officer?
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| | LEADSLOTH
JANUARY 12, 2010 [2010, Buying Cycle] Marketing Automation Trends for 2010
In this post I want to focus on the trends in Marketing Automation for 2010. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Manager, Inbound Marketing, Marketo. In 2010 you’ll start to hear about marketing methods. predictions. Renewed focus on data quality.
| | FEARLESS COMPETITOR
MARCH 30, 2010 [2010, Buying Cycle] My thought leadership interview at Marketo
Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. Jeff) Today, buying cycles are growing longer and decision making processes are growing more complex.
| | SAVVY B2B MARKETING
APRIL 21, 2010 [2010, Buying Cycle] How to Create Remarkable B2B Content
If you're able to produce something entertaining, like this humorous video from Kadient or this witty interactive quiz from Marketo, great. Show How You Stack Up Against the Competition TechTarget’s Media Consumption report revealed that a majority of tech buyers want content comparing a vendor's offering to the competition as they get further along in the buying cycle.
| | EARNEST ABOUT B2B
MARCH 16, 2010 [2010, Buying Cycle] Vital statistics for every B2B marketer
And that’s because the B2B buying process is fundamentally changing. out of 10 buyers say that when they’re ready to buy, they’ll find you. More than 8 out of 10 IT decision-makers said word of mouth recommendations are the most important source when making buying decisions. Yet there are differing opinions as to where search comes into play in the buy cycle. out of 10 buyers say that they start their buying process at vendor sites, not Google. 93% of B2B buyers use search to begin the buying process. Versus.
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CONNECT THE DOCS | WEDNESDAY, MAY 12, 2010 [2010, Buying Cycle] Content Takes Center Stage
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools. Stephanie Tilton's Marketing Action for 2010. In 2010, marketers should: Develop comprehensive buyer personas. Get Content. MORE >>
CONNECT THE DOCS | THURSDAY, MAY 27, 2010 [2010, Buying Cycle] B2B Content Marketing - Less is the New More?
What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio. Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Marketo's Modern B2B Marketing. Ardath Albee. MORE >>
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010 [2010, Buying Cycle] Four Must-Have Metrics for Marketing Measurement
There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Quick review: stage-based measurement tracks the ability of marketing programs to move leads through stages in the purchase process. Proper measurement must track through the end of the buying cycle, since a program’s impact on early stages might vanish or even be reversed at later stages. And, here's a funny picture. In case you can’t attend the Webinar, I thought I’d share the four metrics here. MORE >>
CONNECT THE DOCS | WEDNESDAY, APRIL 21, 2010 [2010, Buying Cycle] The Rise of Content in B2B Marketing
We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010. Conduct an audit to determine nature and effectiveness of content marketing assets vis-à-vis purchase influencers and points in the buying cycle. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you. Galen De Young. MORE >>
CONNECT THE DOCS | FRIDAY, NOVEMBER 12, 2010 [2010, Buying Cycle] How to measure ROI on creating and marketing content?
B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. This means that marketers must keep their prospects’ attention for longer periods of time as they traverse the steps of their internal buying process. And that requires a lot of relevant content mapped to each stage of that buying process. Marketo's Modern B2B Marketing. MORE >>
- [2010, Buying Cycle] Embrace True Nurturing Programs CONNECT THE DOCS | MONDAY, MAY 17, 2010
- [2010, Buying Cycle] Wise and interesting words MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
- [2010, Buying Cycle] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 7, 2010
- [2010, Buying Cycle] Book Review: eMarketing Strategies for the Complex Sale WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
- [2010, Buying Cycle] 7 Ways to Generate More Sales Revenue with Marketing Automation MODERN B2B MARKETING | MONDAY, DECEMBER 20, 2010
- [2010, Buying Cycle] Do you need a Chief Revenue Officer? MODERN B2B MARKETING | MONDAY, DECEMBER 6, 2010
- [2010, Buying Cycle] Email Marketing Best Practices from MarketingProfs Virtual Event MODERN B2B MARKETING | MONDAY, JULY 12, 2010
- [2010, Buying Cycle] Brand and Demand Convergence Required MODERN B2B MARKETING | TUESDAY, OCTOBER 4, 2011
- [2010, Buying Cycle] The Rise of the Content Marketer « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
- [2010, Buying Cycle] B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap MODERN B2B MARKETING | THURSDAY, JULY 12, 2012
- [2010, Buying Cycle] Close the Gap to Close More Sales ONPATH | THURSDAY, JULY 28, 2011
- [2010, Buying Cycle] What does a leads score really mean? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, MARCH 27, 2008
- [2010, Buying Cycle] Build Relationships ONE Step at a Time - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 1, 2008
- [2010, Buying Cycle] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
- [2010, Buying Cycle] Top 24 B2B Marketing Posts in February B2B MARKETING ZONE POSTS | WEDNESDAY, MARCH 3, 2010
- [2010, Buying Cycle] How to do Lead Nurturing Right WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- [2010, Buying Cycle] My thought leadership interview at Marketo FEARLESS COMPETITOR | WEDNESDAY, JANUARY 27, 2010
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