Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
Crimson Marketing
FEBRUARY 4, 2014
An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table.
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