markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. Assign one person to be the social media learner and another the SEO learner. Revise those job descriptions and reviews.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

MARCH 4, 2014

“In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people?

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100