Trending Sources

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Beginning in the 1980’s and 1990’s, we began to see a shift to individualism. by Evan Shuster.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. For example, “PRO: Twitter gives us a great way to leverage PR. 

PR 60

Taking Care of Business… -to-Business

B2B Ideas @ Work

This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! NeSmith mentioned getting a natural "rush" whenever he crosses items off his to-do list, which is something I find myself doing multiple times a day. Do It : You've thought it through, now it's time to take action.

What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. The people who used to do that, B2B journalists, aren’t doing it so much anymore. The business model is broken. When they do, they win business.

When business-to-business marketing is person-to-person, it can change the world.

B2B Ideas @ Work

A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up. At his second mention of Storyville, I went online to check out its website as we spoke.

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the community groups they joined with such enthusiasm. The company site looks like they have gone out of business. There’s no method to the company’s madness in being a social media participant. Whether the company is a one-person business or a large organization the commitment to social media must be consistent, compelling and informative. Suffered a grave illness? Not committed.

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

According to Hubspot,  72% of businesses have a social media strateg y. Please. 3) What are You Going to Tweet? Let’s face it: Social networking sites like Facebook and Twitter were made for people, not businesses.  In this scenario, what will your business share in social media ?  It really comes down to the content of your conversations. Really?

What did Don Draper know that we may have forgotten? (Part 1)

The Content Factor

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Tags: Business to Business (B2B) Content Marketing Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show "Mad Men." read more.

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Social media ranks right at the top of tactics.

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast. Michael Brenner Nov 5 2010 Thank you Denise. Click here to cancel reply.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. hadn’t even talked to her on the phone. Want to talk? You think you know what is important to customers. Click title to read more. In a business context, however, tribes have barely been a factor.

No should think about doing a B2B social media campaign

B2B Marketing Online

If they’re not planning to do a B2B social media campaign, they’re thinking about it. If your start point is to do a social media campaign, then you’re a golfer who has decided to only use one club. You should no more start with the idea of doing a social media campaign as you would start by saying you need to do a postcard campaign. You should look at what you’re trying to achieve, to what targets and then determine the best way for them to notice and understand your message. Many people are doing a B2B social media campaign.

Plan 13

How to succeed in B2B marketing in 2011

B2B Marketing Online

Regardless of your religious background or orientation, I feel strongly that the end of one year and the start of another should always come with a sense of hope and optimism for things to come. It’s a time to take stock and move forward with a belief that things will be better in the year ahead, and that we can learn from what’s gone before; be better, happier people who are eager to embrace everything that life throws at us. It’s hard to have a positive outlook when there’s spectre of economic Armageddon looming on the horizon – as it certainly was January 2008 and 2009.

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

At what point did you decide the career path you’ve chosen and what drew you to it? I was drawn to public relations ultimately because I liked connecting people. I can trace my draw to the profession back to when I was a two-year-old planning tea parties. Social media allows us to break boundaries. This is another tool and another way to engage.

PR 63

2 Business Leadership Keys for 2011

Fearless Competitor

Click to download How to Find New Customers, our remarkably popular white paper. Here are 2 things to do in 2011 if you want to grow revenues using business to business lead generation: What customers … Continue reading → Business relationships Demand Generation lead generation Lead Nurturing Leadership Management best practicesLet’s make it really simple.

Paper 19

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

Ad Your Comment Here

A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Awesome Content is Key to B2B Social Media (socialmediab2b.com). Content type is varied.

Do You have the Right B2B Marketing and Sales Model?

Great B2B Marketing

Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Any conversation about the right marketing and sales model needs to start by acknowledging that there are three major ways to accelerate revenue. . Tags: B2B Marketing B2B Sales Business to Business Marketing Marketing Strategy Marketing Model

B2B brands: who's better, who's best?

B2B Marketing Online

So in seeking to find the Best B2B Brand of 2010 , I’m aware that we’re opening a can of worms. Our aim is simple: to fill an obvious gap in our annual awards programme – The B2B Marketing Awards – to reflect the strength and dynamism of brands, as well as individual marketers and agencies. Our secondary aim is to give the audience a chance to vote – as this is an industry award, it should be decided by the industry. To get the ball rolling, I’ve made my own nominations. Tags: Branding Editor's Note Business-to-business

B2B mobile: Tipping point or another false dawn?

B2B Marketing Online

The ability to communicate with individuals via their very personal information device obviously has enormous potential for brands in all sectors; but until very recently it has conspicuously failed to live up to the hype and expectations in B2B. It’s no secret why: SMS isn’t suited for business communications (apart from the white-van-man), and anyway decision makers are more cautious about giving away their mobile numbers than, say, teenagers. Read the cover story from our October 2010 issue for more on this. At least, that’s one theory.

SMS 9

Enjoy the Silence that is B2B

B2B Marketing Online

Thoughts start turning to implementing plans for the coming year. When debating the correct timings, especially with those more used to the fluffy (rather than dark) side that is B2C, it struck me how easy it would be to have an easy life in B2B. Given the huge amount of information, messages and noise that B2B decision makers get, it’s increasingly difficult to make sure your message is the one they'll notice, consider and act upon. Tags: Best practice Q&A IT marketing Positioning The Market B2B;Business to Business Same goes for half terms.

B2C 9

28 Awesome B2B Social Media Statistics

Social Media B2B

Usage : 86% of B2B firms are using social, compared to 82% of B2C. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Only 50% of B2B marketers formally analyze metrics to judge ROI – but those that do find online marketing more effective. Forrester predicts B2B interactive marketing spending to reach $4.8

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. 

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

How to Start a Social Media Consulting Business in 6 Steps

WindMill Networking

Social media truly levels the playing field for any business owner or entrepreneur. Starting any new business is a risk, and while I find many people might have the expertise in any given field, they might not have the sales skills nor even the social media marketing skills to develop a social media consulting business and build up a company.  This is a no brainer. 

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Talking to vendors, so what? Learn more.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! couple of months ago, we talked about ways to engage your fan base on Facebook. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. link]. link].

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Talking to vendors, so what? Learn more.

How Marketers are Using Social Media for Business: New Report

Webbiquity

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.  Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. year ago, the top questions most marketers had about social media related to tactics, with ROI second. Subscribe to the comments for this post? Add this to Mister Wong.

My Favorite 6 Social Media Sites for B2B Social Media Marketing

WindMill Networking

While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? Here are the six that I would recommend to most businesses. Business Exchange is literally the Business Week of Social Networking.

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Using POST strategy to determine how best to engage with Alpha Moms. The key is to look to see where they over index. Understand this because it tells you where to play in the groundswell. 2) Look for the “Over Index&#. People want to connect with others who have similar problems, goals and ideas. They want to reach and relate with like minded people.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. CSO Insights surveys thousands of sales and marketing executives each year building the most comprehensive database of sales and business development effectiveness metrics and trends. To be honest it has me a bit perplexed.

Content Marketing Converts Even the Toughest Business Buyers

Content Marketing Today

Classic Truths about Skeptical Customers Remain Modern Business Realities. More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives. Today, you face similar realities.

Do You Have a Reference Program?

MI6 Marketing Agency

In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. In my experience one of three things would happen: 1) References from an older proposal would be reused. 2) Sales reps would use their own accounts as references. 3) An email would be sent out to everyone asking for references.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing!

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Do you have or need a lead generating business blog?

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. If you’re looking for reasons not to make Twitter part of your plan, I can think of three: You don’t know much about it and don’t have the time or interest to learn. But what if you don’t want to keep ignoring Twitter? Great!

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Have you struggled to answer that question? of Tiecas, Inc.

Focus Experts Roundtable on BtoB Lead Generation

Fearless Competitor

Focus Experts Roundtable On November 17th, 2010, The Fearless Competitor and President of Find New Customers hosted a roundtable discussion with three top business to business lead generation experts: Mac McIntosh of Sales Lead Experts Mac McConnell of BlueBird Strategies … Continue reading → lead generation Lead Nurturing Lead Scoring marketing campaigns marketing funnel

BtoB 15

Dig Deep with B2B Buyer Personas

The Content Factor

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. read more.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt.