Trending Sources

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Beginning in the 1980’s and 1990’s, we began to see a shift to individualism. by Evan Shuster.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. For example, “PRO: Twitter gives us a great way to leverage PR. 

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What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. The people who used to do that, B2B journalists, aren’t doing it so much anymore. The business model is broken. When they do, they win business.

What did Don Draper know that we may have forgotten? (Part 1)

The Content Factor

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Tags: Business to Business (B2B) Content Marketing Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show "Mad Men." read more.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. hadn’t even talked to her on the phone. Want to talk? You think you know what is important to customers. Click title to read more. In a business context, however, tribes have barely been a factor.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

Ad Your Comment Here

A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Awesome Content is Key to B2B Social Media (socialmediab2b.com). Content type is varied.

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast. Michael Brenner Nov 5 2010 Thank you Denise. Click here to cancel reply.

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

According to Hubspot,  72% of businesses have a social media strateg y. Please. 3) What are You Going to Tweet? Let’s face it: Social networking sites like Facebook and Twitter were made for people, not businesses.  In this scenario, what will your business share in social media ?  It really comes down to the content of your conversations. Really?

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. 

Do You have the Right B2B Marketing and Sales Model?

Great B2B Marketing

Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Any conversation about the right marketing and sales model needs to start by acknowledging that there are three major ways to accelerate revenue. . Tags: B2B Marketing B2B Sales Business to Business Marketing Marketing Strategy Marketing Model

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

2 Business Leadership Keys for 2011

Fearless Competitor

Click to download How to Find New Customers, our remarkably popular white paper. Here are 2 things to do in 2011 if you want to grow revenues using business to business lead generation: What customers … Continue reading → Business relationships Demand Generation lead generation Lead Nurturing Leadership Management best practicesLet’s make it really simple.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Using POST strategy to determine how best to engage with Alpha Moms. The key is to look to see where they over index. Understand this because it tells you where to play in the groundswell. 2) Look for the “Over Index&#. People want to connect with others who have similar problems, goals and ideas. They want to reach and relate with like minded people.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Talking to vendors, so what? Learn more.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Talking to vendors, so what? Learn more.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! couple of months ago, we talked about ways to engage your fan base on Facebook. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. link]. link].

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. CSO Insights surveys thousands of sales and marketing executives each year building the most comprehensive database of sales and business development effectiveness metrics and trends. To be honest it has me a bit perplexed.

Do You Have a Reference Program?

MI6 Marketing Agency

In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. In my experience one of three things would happen: 1) References from an older proposal would be reused. 2) Sales reps would use their own accounts as references. 3) An email would be sent out to everyone asking for references.

How to Start a Social Media Consulting Business in 6 Steps

WindMill Networking

Social media truly levels the playing field for any business owner or entrepreneur. Starting any new business is a risk, and while I find many people might have the expertise in any given field, they might not have the sales skills nor even the social media marketing skills to develop a social media consulting business and build up a company.  This is a no brainer. 

28 Awesome B2B Social Media Statistics

Social Media B2B

Usage : 86% of B2B firms are using social, compared to 82% of B2C. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Only 50% of B2B marketers formally analyze metrics to judge ROI – but those that do find online marketing more effective. Forrester predicts B2B interactive marketing spending to reach $4.8

B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

To narrow down our list of segments, we need to create a handful of criteria to assess and evaluate the candidate segments in order to prioritize and filter out the non-viable segments. suggest starting with the same criteria you used to define the segments and also use them to score your segments. What segmentation approach worked for you?

B2B marketers are stumbling in the dark

delicious b2bmarketing

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? Id love to see more clients adopt the recommendations you suggest.

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What Really Matters in B2B Selling

delicious b2bmarketing

A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours? That's why your sales force shouldn't be laboring over their messages to prospects.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. Recent studies of CIOs and technology buyers indicate that traditional tactics used to market and sell technology services and solutions are becoming less effective for B2B technology marketers while becoming more annoying for the business professionals being targeted.

Taking Care of Business… -to-Business

B2B Ideas @ Work

This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! NeSmith mentioned getting a natural "rush" whenever he crosses items off his to-do list, which is something I find myself doing multiple times a day. Do It : You've thought it through, now it's time to take action.

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. If you’re looking for reasons not to make Twitter part of your plan, I can think of three: You don’t know much about it and don’t have the time or interest to learn. But what if you don’t want to keep ignoring Twitter? Great!

What’s it like to be in B2B marketing?

B2B Marketing Online

This is the year when I get to do what I want to do – or at least most of the time. already knew that I had made the best moves in my life after getting really good advice or mentoring, but until now it had been informal – typically consultants that I worked with telling me (more or less), “you don’t want to do this, you want to do that.” You might have thought that at the age of 62, all anyone would want to do would be to retire. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits.

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Focus Experts Roundtable on BtoB Lead Generation

Fearless Competitor

Focus Experts Roundtable On November 17th, 2010, The Fearless Competitor and President of Find New Customers hosted a roundtable discussion with three top business to business lead generation experts: Mac McIntosh of Sales Lead Experts Mac McConnell of BlueBird Strategies … Continue reading → lead generation Lead Nurturing Lead Scoring marketing campaigns marketing funnel

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Content Marketing Converts Even the Toughest Business Buyers

Content Marketing Today

Classic Truths about Skeptical Customers Remain Modern Business Realities. More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives. Today, you face similar realities.

9.5 Ways Your B2B Marketing Can Be More Creative

B2B Ideas @ Work

This is the best time ever to be in marketing, but it’s no time to stand still. Great questions lead to great answers and big ideas. Sometimes it lightens the mood, changes your perspective and leads to a great idea. Marketers are in the storytelling business. Why should anyone listen to your story? Don’t be lazy. Never quit learning.

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How to succeed in B2B marketing in 2011

B2B Marketing Online

Regardless of your religious background or orientation, I feel strongly that the end of one year and the start of another should always come with a sense of hope and optimism for things to come. It’s a time to take stock and move forward with a belief that things will be better in the year ahead, and that we can learn from what’s gone before; be better, happier people who are eager to embrace everything that life throws at us. It’s hard to have a positive outlook when there’s spectre of economic Armageddon looming on the horizon – as it certainly was January 2008 and 2009.

Do You Have Any Idea Who You're Talking To?

Savvy B2B Marketing

It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. While part of it comes down to time constraints – it's not a quick process – I'm sure a large part of it has to do with simply not knowing where to begin.

Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Tags: Business to Business (B2B) Content Marketing

It's Time for Alacrity

The Content Factor

B2B Lead Nurturing Business to Business (B2B a·lac·ri·ty [uh-lak-ri-tee] –noun 1. cheerful readiness, promptness, or willingness. read more.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 We renamed the account and forgot to update the site.

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How Marketers are Using Social Media for Business: New Report

Webbiquity

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.  Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. year ago, the top questions most marketers had about social media related to tactics, with ROI second. Subscribe to the comments for this post? Add this to Mister Wong.