B2B Lead Generation Blog: Lead generation for the complex sale (book update)
markempa
MAY 18, 2005
« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.; Marketers are driven by necessity to focus on immediate tactics, not long-term strategy.
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