Tony Zambito

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    What was the King of Influence in this survey?

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Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., Goal Centric introduces revolutionary strategy, marketing, and sales playbooks based on buyer insights and buyer personas. HP incorporates use of buyer persona playbooks to develop winning strategies and gain marketshare in the mid-market space.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The Internet Propels Buying Behavior Shifts. When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions.

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The Emergence of the Social Business Persona

Tony Zambito

  The most impactful I believe has been the work of David Armano who is currently with Edelman Digital and also author of the popular blog Logic + Emotions.    It is changing that fast and the year 2010 may well be the Malcom Gladwell tipping point when businesses feel the shock wave that social business is producing.

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  I listened to Joe Pulizzi of Junta42 and the fantastic blog The Content Marketing Revolution recently on a webinar where he told a story of putting a company's content material before a management team and asked them to tell him what they saw.    This is not going to plain work anymore! .