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Email Newsletters: a Best Practice That Needs to Die


DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices&# that are actually ineffective? Monthly newsletters were a best practice in the early days of email marketing.