Lead Nurturing DemandBase Best 2010

LEADSLOTH AUGUST 5, 2010 Email Newsletters: a Best Practice That Needs to Die DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices&# that are actually ineffective? Monthly newsletters were a best practice in the early days of email marketing. MORE >>	FUNNEL FOCUS AUGUST 30, 2010 Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta CD: Your Tip 5, “The Website is the Lead Generator,” talks about the need to ensure your website is providing education-rich content. For example, DemandBase has a tool that resolves the business identity of website traffic. With this information at hand, relevant content can be pushed to the prospect instantaneously, which generally leads to higher click-through and conversion rates. MORE >>	RECENT POSTS AUGUST 30, 2010 \| FUNNEL FOCUS Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta AUGUST 5, 2010 \| LEADSLOTH Email Newsletters: a Best Practice That Needs to Die
12 Tweets	1 Tweet	MORE >>

Click: 0

Search: 0

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

Affiliated Community

Posts