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| | LEADSLOTH
AUGUST 5, 2010 [2010, Best] Email Newsletters: a Best Practice That Needs to Die
DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices that are actually ineffective? Monthly newsletters were a best practice in the early days of email marketing.
| | FUNNEL FOCUS
AUGUST 30, 2010 [2010, Best] Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
CD: Your Tip 5, “The Website is the Lead Generator,” talks about the need to ensure your website is providing education-rich content. For example, DemandBase has a tool that resolves the business identity of website traffic. With this information at hand, relevant content can be pushed to the prospect instantaneously, which generally leads to higher click-through and conversion rates.
AUGUST 30, 2010 | FUNNEL FOCUS
[2010, Best] Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
AUGUST 5, 2010 | LEADSLOTH
[2010, Best] Email Newsletters: a Best Practice That Needs to Die
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