Kevin Indig

APRIL 19, 2023

When I started in SEO around 2010, you could make anything rank. We’ve all become blind to cold emails like banner ads (hat tip to Alex Tachalova for the analogy). Ranks can fluctuate due to SERP fluctuations or a change in user intent. You can measure the cost per link against the ROI expected from a page.

Link Building 122

Link Building Budget Programs Ad Building Lead Ranking 122

Webbiquity

NOVEMBER 12, 2013

trillion display ads served up last year. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

trillion display ads served up last year. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100