Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). More than ever, prospects want to know about a company and the people behind it before doing business.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Content Standard

MAY 22, 2016

And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. More than that, banner ads have perverted the content itself.”.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. More than that, banner ads have perverted the content itself.”.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Bannerflow

JUNE 3, 2021

Airlines alone lost in excess of $250 billion last year , and experts predict it could take years for hotels to return to pre-COVID levels of business. Right now, travel marketing campaigns and ads need to go further than they have previously. Unsurprisingly, the campaign backfired spectacularly and nearly sent Hoover out of business.

Campaigns 103

Campaigns Best Practices Paid Search Agency Work Management 103

Contently

APRIL 21, 2017

In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. WebMD eventually removed the depression warning from the results, and business went on as usual. It was even possible for users to see Cymbalta ads on the site as they took the quiz. But there were never any repercussions.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. With A/B testing, you never have to run your business on assumptions. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Metadata

JULY 26, 2021

This is the stage in which we product marketers thrive because it’s time to do what we do best: storytelling. But storytellers be warned: throw all those answers at them at once, and I don’t care how sick this launch is, your own launch will cannibalize itself. How about paid social, banner ads, email, direct mail (remember that?),

Work Management 52

Work Management Marketing Management Budget Programs Software 52