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Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity

Walker Sands

Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise. And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. In terms of CRN’s audience, Kyle said, “a really good list we have is the Solution Provider 500.

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2020 Retrospective: How trust helped overcome uncertainty

Seismic

Insufficient work space or limited internet bandwidth posed challenges. Under normal circumstances, it’s challenging to sell enterprise software. While content enables buyers to make informed decisions, personal interactions help buyers build trust with software providers. It’s even harder to do so in a global pandemic.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). Eric’s Social Media Stat of the Week: 27% of People Try to Resolve Their Issues Another Way Before Calling Customer Service Lines. Listen Now. Eric : Yeah.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How much do small businesses spend on search engine marketing?