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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Jigsaw- Data Cloud. 500 people have signed up for Jigsaw since the acquisition. Philanthropy was also a big topic.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes.

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Experts throughout the organization can lend a hand without heavy email exchange. The big concern for many about adopting Chatter into their organization is that Chatter will waste time. Jigsaw is not just about mass quantity of emails – it’s about accurate data. 7% of leads/contacts in your system are duplicates.

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5 things you need to know from Dreamforce 2010

Adobe Experience Cloud Blog

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. For me, this means sharing with my organization information on the following 5 key areas. Every organization has a customer or prospect data issues.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.