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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week. Approximately 10 years after having 67% of the search market, Yahoo!

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Do You “Like&# Me in Attack Mode?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Do You “Like&# Me in Attack Mode?

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

1990s – 2010: Marketing shifts again to developing and managing customer relationships. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges. But in the last few years, technology has taken marketing by storm.