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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week. Approximately 10 years after having 67% of the search market, Yahoo!

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Do You “Like&# Me in Attack Mode?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Do You “Like&# Me in Attack Mode?

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

1990s – 2010: Marketing shifts again to developing and managing customer relationships. This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes.