A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com
chiefmartech
FEBRUARY 19, 2018
Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. I wasn’t the first person to suggest agile marketing, but I became one of its earliest champions, starting in March 2010 with a proposal for an agile marketing manifesto.
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