PowerViews with Dave Munn: The Transformed Marketing Organization
ViewPoint
SEPTEMBER 27, 2012
Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Marketing and sales messages are competing with web searches, word-of-mouth, social media, and consultant and analyst recommendations.
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