The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. This got me thinking. And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks.

PR 161

PR Social Media Paid Content Media 161

Webbiquity

JULY 16, 2019

We do this through AI-driven analytics, literally looking at every single financial transaction over several years in a company’s history. Year founded: 2010. In the 1990s I became a contributing editor to several financial management magazines in the USA, and by the late 1990s a keynote speaker. The Company. The Lessons.

Enterprise Management 148

Enterprise Management Work Management Marketing Management Multivariate analysis 148

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. erinclaire. Ory Okolloh.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. erinclaire. Ory Okolloh.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100