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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

American Express created Small Business Saturday in 2010 in response to the Great Recession. These are all standard good practices to ready your company for this major shopping day, but amid the severe challenges of 2020, it’s time to go beyond common techniques. He’s like so many of our SMB clients.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

And if there is one industry leader that can teach you many strategies about effective marketing and business expansion, it is undoubtedly Amazon. As the world’s largest e-commerce marketplace and largest Internet company in terms of revenue, Amazon’s business success is a lesson for all companies, not just e-commerce or online companies.

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. My company Lattice built an AI-based marketing & sales solution from the ground-up.

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9 call analytics platforms for marketing teams to consider

Martech

London-based Infinity was founded in 2010 and has 135 employees. The company is privately held and Octopus Ventures and Columbia Lake Partners are the primary institutional investors. Iovox offers a combination of inbound call tracking and value-added services to SMB and enterprise accounts. It has additional U.S.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.