A Conversation on 7 Buyer and Sales Trends to Watch in 2011
Tony Zambito
DECEMBER 19, 2010
Trend 4: New and better tools to enable the sales and buyer experience. Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process. They all got it: the content was all about their product and them and nothing about the buyer. I’m excited – are you?
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