article thumbnail

A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process.   It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience.  .”  I think you get this trend.

article thumbnail

Content SEO

Online Marketing Institute

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. And do you tend to use the same basic sales cycle categories for your B2B clients? Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. Guru J Great information and comments below.

SEO 40