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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking   Thinking ahead to 2011, this pace of change will increase significantly as requirements of buyers intensify measureably. 

Trends 100
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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Trend 4: New and better tools to enable the sales and buyer experience. Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process.   They all got it: the content was all about their product and them and nothing about the buyer.    I’m excited – are you?