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9 call analytics platforms for marketing teams to consider

Martech

It also offers a variety of services to maximize advertising ROI and call handler performance. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills. London-based Infinity was founded in 2010 and has 135 employees. It has additional U.S. Product overview.

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Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Latest Research.

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