Digilant

OCTOBER 4, 2023

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. AdSense quickly became synonymous with spam and ad fraud.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003.

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Marketing Insider Group

JANUARY 28, 2015

Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. To be clear, I do not recommend using banners as a significant source to drive traffic to any content marketing effort. Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100