Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003. AdSense quickly became synonymous with spam and ad fraud. However, programmatic digital advertising has grown much beyond the 2010-era. At this time, ads were first-come, first-served (literally).
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