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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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Pressure

Content Standard

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

In other words, consumers have found yet another way of telling us these ads are annoying, and that we need to stop interrupting and start listening. And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. 5) Ad Blockers. 6) Do Not Call Registry.

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Integrate – ListenLoop Acquisition: ABM Empowerment

Valasys

Target-account list data of Integrate customers from ABM, predictive analytics, Marketing Automation, and CRM systems can be centralized within the Integrate platform itself. It is a closed-loop platform that provides tools which include data governance, workflow automation, analytics, and a high-quality media partner marketplace.