Biznology

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Wednesday Wisdom: Human Centered Marketing

Biznology

I started working in social media back in 2009. He goes on to share some case studies from his book. These are elbowing out the qualitative, more human metrics we used to report on. You remember those metrics, don’t you? A trip in the “way back” machine. I am one of the original social media marketing tribe!

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Photo credit: Wikipedia. Time for another look.

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How choosing “Birdman” hurts the Oscars brand

Biznology

viewers, its lowest rating since 2009. Phillip Hallman, the film studies librarian at the U. A further disparity between the Academy’s favoritism and the public interest in the Oscars brand is the significant 15% drop in broadcast ratings for the 4-hour Oscars show, from 43 million viewers last year to 36.6

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% per year.

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Can social media be the new white hat SEO technique?

Biznology

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Well, I will have case studies out the wazoo and we'll go through how this all works.