In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
Hubspot
JUNE 4, 2013
Google wants to provide users with the best search experience possible, and doing this requires the search results to reward established brands with top rankings. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. You won’t ever have brand recognition equal to that of Apple.
Let's personalize your content