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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

Google wants to provide users with the best search experience possible, and doing this requires the search results to reward established brands with top rankings. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. You won’t ever have brand recognition equal to that of Apple.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”