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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. Users can build separate scoring rules for different marketing campaigns, regions, products or other entities. Look, I know online marketing is important.

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The specific features to do this are reasonably powerful: for example, emails and Web pages can be built from scratch, based on templates or imported, while the templates themselves can be built from components stored in a central library. This is more than many other products offer.

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates. They can also take actions including sending the lead to Salesforce.com and issuing an alert. The Net-Results system was launched in April 2009 and the vendor says it now has “hundreds” of clients.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Consider LeadLife. My point exactly.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. Otherwise, the company must rely on one team of workers to add new content and a separate team to incorporate the new content into the scoring rules. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them. Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. Guarnaccia didn’t see it that way.

How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. build decision rules from prebuilt functions for specific situations, such as ‘X web page visits in past Y days’. Campaigns can be saved as templates and reused, but the initial construction starts with a blank list. This seems counterintuitive; surely it would be simpler to start with a prebuilt template?

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before.   To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records.   You can register for it here.