The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer
FEBRUARY 15, 2010
Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Industry benchmarks are only useful for bathroom reading. United States License. United States License.
100 
Let's personalize your content