Customer Experience Matrix

JULY 8, 2009

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Results are in the following table.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Prospect lists? Second, lead management too often occurs without or in spite of the prospect.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40