ViewPoint

article thumbnail

Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Lead rates never dropped to zero.

BtoB 120
article thumbnail

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. B2B Buyers: Traits by Generation [Infographic].