Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
B2B Marketing Savvy
AUGUST 25, 2009
An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements.
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