The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

As computing infrastructure has moved towards commoditization it still needs to provide a solid infrastructure of service and performance in order for the company to achieve higher goals. Higher needs include, in order, Love, Self Esteem and Self Actualization. As each need is met, personal achievement rises and purpose is fulfilled.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. In alphabetical order (click on name to scroll down): Adam Blitzer , COO & Co-founder, Pardot. See also her recent blog post Five B2B Marketing Surprises From 2009. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

OCTOBER 14, 2019

It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete. Dive Deeper: 3 Ways to Personalize the Customer Journey Experience. Easy Social Sharing.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109

The ROI Guy

SEPTEMBER 17, 2010

In order to break through, leaders are recognizing the need for smart and engaging value-added content. Most important, is that the Leaders indicate the importance of a dialogue with buyers. Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Create an urgency to buy - Frugal buyers are looking for reasons to say “no&# to vs. “yes&#.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

white papers per month in order to educate themselves on opportunities, best practices and solutions. IT publisher Ziff Davis Enterprise (ZDE) indicates similarly that white papers are used frequently in buying decisions, used by 84.1% of IT buyers, consuming an average of 3.2 Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 5, 2010

When examining a project investment decision, and knowing that money has a time value, future payments need to be higher than investments made today in order to be equivalent to today’s dollars. NPV Defined The NPV calculation evaluates a set of costs and benefits over time in order to account for the time value of money.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40