Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

The statistical similarity shocks me. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. Top B2B marketing posts for 2009 (hint: social media) =-. This chart shows usage of five major social outposts by organization type. Twitter is even narrower at 36% – 46%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. All rights reserved.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

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Social Media Paid Content Media Advertising Agencies 130