Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

APRIL 8, 2010

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. The remote with the big cord attached to the clunky box that stood on top of our television was probably the “sexiest&# thing I had seen when we got it. Less than seductive technology.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

Be Human ThinkGeek’s blog recently featured a post about their newest employee Guillaume, who is French – and “largely ignorant of our favorite American movie and television memes.” For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Online Marketing Institute

NOVEMBER 2, 2010

It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. Jamthe argues that social media’s cost savings come in its ability to get market feedback and even new product ideas at a fraction of the cost.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Sales Is the Reason Your Content Exists - Content Marketing ROI - Junta 42 , July 26, 2010 Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. We have engineers, analysts and ROI models. That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Should there be an ROI on relationships? What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 You expand it.” million tweets per day.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Single Grain

JULY 21, 2020

Overview: Netflix is a subscription-based streaming service provider that provides online streaming of a library of movies and television series, including in-house produced original content. History: Jack Dorsey and Jim McKelvey founded Square in 2009. Mailchimp launched as a paid service and added a freemium option in 2009.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94