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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Company news and industry SIC codes tied for third. Wait a minute, isn’t that what Content or Inbound marketing is all about?

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

I mean dig deeper than just the demographics like company size, job title, SIC code etc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All thoughts are welcome! Have you shopped Visitor Track yet?