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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates. The key to Net-Results’ approach is to build everything around segments.

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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

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