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A Content-Based Guide to Local SEO

ClearVoice

After you’ve got that bit locked in, you can start thinking about how content strategy can help you here. Here are a few ideas for what kinds of content you can create to share in your Posts , depending on your business type: A listing of weekly specials or sale prices. ” Well, yes! Google My Business. Add photos.

SEO 90
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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. This Time, It’s Personal. A few examples. For examples, see the Pitches section on TechCrunch.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

These shoppers took advantage of online, mobile and in-store experiences to complete their purchases — many of them leveraging in-store interactivity such as price checkers and interactive catalogs. In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.