Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Yearly B2B Data Decay Rates.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

The Customer

AUGUST 30, 2019

How did you like your order?” and a request to rate whichever bulk hand-soap you order for pickup from Target. “Re: The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Would you recommend us?”

Branding 52

Branding Brand Identity Work Management CAN-SPAM 52

Online Marketing Institute

JULY 31, 2009

For instance, a lead with a high profile score but a low engagement score is someone you might be willing to spend a bit more on in order to get them to engage -- make a higher value "offer" to get them interested in your company. However we do qualify our website visitors in order to be marked as leads. Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40