Remove 2009 Remove Lead Qualification Remove Newsletter Remove Sales Cycle
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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. greenleads : "Sales 2.0 damphoux : Rich Blakeman, Miller Heiman "If the sales cycle is long and the funnel is narrow, the funnel will turn into a straw" #sales20. combines customer focused processes with Web 2.0

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. Therefore, their lead generation and nurturing programs often focus only on email and web channels.

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30 Women Shaping B2B Tech Marketing

SnapApp

As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. My accomplishments include increasing time spent on blog posts and boosting newsletter signups. . . . Directly tying ROI to specific content, particularly for top of the funnel content.

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30 Women Shaping B2B Tech Marketing

SnapApp

As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. My accomplishments include increasing time spent on blog posts and boosting newsletter signups. Directly tying ROI to specific content, particularly for top of the funnel content.