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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

Uncovering the scandal boosted The Globe ‘s industry and street cred. Click here to view the video on YouTube. Google’s recently relaunched Jigsaw—a fresh incarnation of Google Ideas—offers the Investigative Dashboard , which gives investigative journalists powerful tools to uncover money-laundering schemes.