Chris Koch

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I don’t want to lose you!

Chris Koch

I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. What that means in English is if you subscribed to my blog before November, 2009 you will have to subscribe again at my new site: ([link]. You will continue to be stuck with me until you choose to leave.

RSS 100
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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website. Look, I don’t mean that as an insult. That’s a lot of views.

Wikipedia 100
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Why salespeople should sell ideas: an FAQ

Chris Koch

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. That was in 2009. But why are ideas so important now? Buyers are spending much more time online than they used to. No doubt that number has continued to go up—especially with the rise of mobile and social media.

FAQ 100
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Where is your mobile marketing center of gravity?

Chris Koch

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter).

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Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3%