Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? in incremental benefits. •

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40