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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Privacy Policies and Terms of Use. Generally speaking, in the U.S., Furthermore, it's also important to understand other websites' terms of use if you're using them in your marketing strategy. How to Abide: Create a privacy policy and terms of use for your business. Adhere to other websites'/business' terms of use.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

They argue that it helps to educate patients about different drug options, it encourages patients to get in touch with -- and have a dialogue with -- health care providers, and it helps to reduce the under-diagnosis (and under-treatment) of medical conditions. The generic name is "dimenhydrinate."). Help-Seeking Ads. Significant risks.

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How Technology Is Shaping the Future of Employee Communications

Biznology

With the growing, and continued evolution of employee-generated content, communicators’ roles inside organizations may well become closer to an orchestrator than a craftsperson of content. A smart contract can define conditions for corporate bond transfers, include terms for travel insurance to be paid and digitize many more common processes.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Have I gone MAD??

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Sales Lead Management: Thought Leadership with Aaron Ross

Adobe Experience Cloud Blog

Getting into lead generation was an accident. I had more ego than understanding about lead generation and professional selling. That started my journey into lead generation, marketing & sales. If marketing & lead generation are in the flow, sales is (or has the opportunity to be) in the flow.