Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These features let Right On support multi-step campaigns although complex designs would be a challenge. It can also pull file segments and Salesforce.com campaign members as lists.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. Both approaches have their merits: central storage makes coordination easier but requires continued extension of system features to handle new formats; touchpoint storage makes it harder to know what content is actually available and appropriate.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. You know who you are. I took a look at the actual product last week. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Once you see this new image, the new features will be available to you. After July 2009, you can create Custom Fields on Campaign Member Records. . and are grouped with the Sales Cloud enhancements.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The system’s features for lead scoring and routing are more impressive. But these are awkward solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The demonstration was short because the system uses only a few features to deliver them. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities.

Pricing 120

Pricing Price Impressions Marketing Management 120