Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Yearly B2B Data Decay Rates.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Take, for example, Drip, a customer relationship management (CRM) software company founded in 2013 in the Twin Cities and acquired by Leadpages in 2015.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Online Marketing Institute

JULY 31, 2009

The tool captures a lot of information that is useful for scoring along all of these dimensions, and Program Builder is a great tool for actually implementing the scoring algorithm you develop. I am sure the lead management technology provider can weigh in here with other more specific examples. Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40