The Beginner's Guide to Penetration Pricing
Hubspot
APRIL 25, 2019
In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. If new startup Michael Scott Paper Company enters the Scranton paper market selling reams for $4.00/ream It was drastically cheaper than Blockbuster’s rental prices of $2.99 ream -- when it costs $3.50
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