article thumbnail

The Beginner's Guide to Penetration Pricing

Hubspot

In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. If new startup Michael Scott Paper Company enters the Scranton paper market selling reams for $4.00/ream It was drastically cheaper than Blockbuster’s rental prices of $2.99 ream -- when it costs $3.50

Pricing 63
article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer? Kate Talbot.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?