Paul Gillin

AUGUST 29, 2012

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” By concentrating on child safety, P&G effectively allied itself with its critics. Accused and accuser were effectively now on the same side. That was an important step.

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Paul Gillin

APRIL 28, 2011

Storytelling is the oldest form of human communication and the most instinctively effective. They are one of the most effective tools we have to grab a reader’s attention. That little nugget of comparative data validates the point of the story more effectively than any quote from a frustrated administrator ever could.

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Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Do not let that happen to you. [1]

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